How to promote your Spotify releases for $0

Whether you like it or not, most consumers have moved to streaming platforms to consume their music, as well as find new artists to follow.

Utilize Spotify’s free tools.

Spotify provides a great aquisition tool, as well as insights into your existing follower demographic in their back end Spotify Artists platform.

First things first, make sure you’ve obtained your Spotify artist page and are keeping it up-to-date with your current social media links, bio, and images. You can also set an “artist pick”, which could be a playlist of yours or a recent release. To get an artist profile you need to first get your music on Spotify. Content on Spotify is delivered either by a record label or a distributor (ie. Tunecore, Distrokid, CD Baby, The Orchard). If you’re signed to a label, they’ll take care of getting your music to Spotify. If you’re independent, you’ll have to arrange distribution yourself—or join the upload beta in Spotify for Artists. Once you’ve done this you can request access to Spotify for Artists. Once your request is granted, your artist profile gets the verified check mark and you’ll have access to a dashboard of listening data! You’ll also be able to manage your profile’s images, story, and more.

Submit your unreleased tracks to Spotify’s editorial team through the Spotify for Artists platform. If you want to submit music for playlist consideration, it must be unreleased. You cannot submit music to their editorial team once it is live. Therefore, it’s best to pick a distributor that allows you to select a release date at least a week in the future. That way, you can ensure your music is delivered to us ahead of time in order to submit it to our editors.

Utilize free playlisting websites to submit to independent (non-Spotify staff) playlist curators.

While this process can be tedious, there are tons of websites that offer you the opportunity to submit your music FO FREE to Spotify curators who have playlists.

Some sites we’ve used and would suggest pitching include:

Chill Your Mind
IndieMono
Soave Records
Daily Playlists
Sway Calloway
Rob Markman
Add This Music
Soundplate

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