mimi bay is refining her brand of bedroom pop on her most recent song ‘helium cowgirl’. With her new single ‘sad part’, listeners can expect a trademark self-reflection that ruminates on ending a decaying relationship that was on its last legs.
She says: “It is about navigating the end of a relationship that has gotten toxic over time, it’s remembering the good moments before the hard ones that lead to leaving someone behind for your own good. The sad part is it was good til it wasn’t.”
Listen to “sad part” on our Folk & Acoustics Spotify playlist here:
More about the artist
Hailing from Gothenburg, Sweden, 20-year-old Bedroom Pop artist, Mimi Bergman is set for bigger things. From a young age, the self-taught multi-instrumentalist has been surrounded by music, showcasing it best with her deeply personal songwriting and poetic music. Influenced by many artists, mimi taught herself how to play a variety of instruments and at 14 started to write and self-record her own music in her home recording studio, then sharing it on her YouTube channel Hi I’m Mimi which has grown to near a quarter of a million subs.
With the release of ‘really’, mimi bay explores the feeling of unrequited love, the dreamy heartfelt track is set to bring back memories of a past love that you never seem to get over. mimi will send you into a musical daydream with her sweet soft-pop vocals and emotive guitar playing. To best describe her sound, think beabadobee, Girl In Red and boy pablo. mimi’s debut EP “far from home” was released in June 2021.
After releasing music on YouTube, the songwriter soon started grabbing attention, gaining a huge amount of support and fans along the way. With over 5 million streams on Spotify, her singles ‘Afraid’, ‘Too Late’ and ‘in your neighbours garden’ – her ever-growing YouTube fanbase has secured her at the forefront of the bedroom-pop.
mimi says that “’really’ is about romanticizing people you see online and spending time thinking of them while they don’t know you exist”
With her keen eye for dreamy aesthetics, mimi bay takes all control of her visual output, creating artwork that fully accompanies her music, assuring a strong and cohesive narrative throughout her work.